To get digital you need to be digital – and learn the language
When you come across a new terminology, some new jargon or acronyms, do you seek to understand what they mean or let them wash over you?
I encourage all of my audiences to be curious and embrace digital. I implore them that “to get digital you need to be digital”, and lean forward when these new words and phrases pop up.
To support this, I show my “scary slide” which deliberately has digital words and phrases they may not be familiar with.
You can see the slide in full in the video below.ARVE Error: src mismatch
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Instead of asking for a show of hands as to how many people did not know what some of the words mean, I suggest that as a start they go to Wikipedia and understand what the words mean.
I then suggest they seek to understand how these new digital phrases will impact their business, their industry and in turn their careers.
There is a reason why this slide is my most-photographed at conferences, and there is an audible “aww” when it changes as people want to know why these phrases will impact their business in the next 2 years.
Do you actively seek to understand new digital terminology when confronted with it?
How many phrases on my slide did you know about? Let me know below in the comments below.